If you’ve been paying attention to music over the last year or so, you may have noticed a trend. The influence of Latin music has always been in mainstream music, but this last year or so has really put it at the forefront. I remember reading an article a couple of years back that mentioned how hip hop was the most popular genre in music and it also noted that Latin music streams were up by 10% and steadily climbing. Why and how is Latin music getting more popular than it already was? Before we get into the CHH side of things, it would probably be more helpful to examine Latin music’s rise and presence in the mainstream market.